Blog – Ideas on Global Digital Marketing
Happy New Year!
New Year is closer and closer! We wish you all the best in the coming year! Let all the dreams come true and all days be full of happiness, inspiration, and creativity! Hurrah!
What Is Marketing Automation and Why Is It Important?
Almost everything can be done automatically these days. More and more industries are using useful tools to speed up, save and improve work. The role of the marketer has also changed rapidly in recent years. Instead of a manual planner and communication …Continue reading
8 Mistakes You Want to Avoid When Creating Buyer Personas for Your Business
Buyer personas are major factors in inbound marketing that make up the difference between writing blogs for everyone and writing targeted blogs for your (future) customers. Even though you never want to oversell your company, you still want to stand ou …Continue reading
How to Optimize the Customer Journey With Buyer Personas
The customer journey is a roadmap, created by organizations, to get a clear picture of the steps their target audience goes through to become and remain customers. Among other things, it helps organizations to set up their marketing more effectively or …Continue reading
How to Go From Buyer Persona to Content Strategy in 10 Steps
Millions of blogs appear online every day. All with the same intent of sharing relevant information to inspire the target group and influence purchasing behavior. How can any company today – with all the competition – still create content that stands o …Continue reading
3 Ways in Which Personas Can Help the Tourism Industry During and After the Pandemic
The pandemic is taking its toll on many businesses worldwide, but one of the industries that has to endure the most, is the tourism industry. While the situation is probably only temporary, it will most likely change the way we live in the future as we …Continue reading
Datavetoiset persoonat asiakasymmärryksen tehostamiseen
Kohti automaattista asiakasymmärrystä Analytiikan automaatio on yrityskentässä juuri nyt keskeinen mielenkiinnon kohde. Analytiikka tarkoittaa käyttäjä- tai asiakasdatan esittämistä ja analysointia (Järvinen & Karjaluoto, 2015). Kuten myös muussa m …Continue reading
How buyer personas will rewire your marketing (as well as attract new customers and increase your ROI!)
Data-based buyer persona templates reveal what your ideal customers really care about, who they are and why they would like to buy your products or services. When you understand what truly drives each buyer persona, you´re on your way to successfully …Continue reading
The Buyer Persona Template – Your Ultimate Guide to Increasing Your ROI by 124%
Do you speak to your (potential) customers in a way they can relate to? Do you speak directly to their values and pain points? When you speak, do they feel heard? From the exact features of your product to the headlines of your sales email, every decis …Continue reading
What is Influencer Marketing and how to choose an influencer for your brand?
The marketing process has been evolving through decades with different platforms, customers and techniques. As a result, different ways of marketing are also discovered and have been integrated in the modern world. For example, the decline of Blockbust …Continue reading
How do brands cope with the Facebook algorithm changes?
Changes in Facebook algorithm In 2018, Facebook’s CEO – Mark Zuckerberg announced an update of Facebook algorithm that prioritizes content from friends, family, groups over brands and promotes meaningful engagements. Also, in May 2019, Facebook release …Continue reading
7 Inbound Marketing Techniques Every Business Should Use
And you should do #3 right away! What if I told you that a part of the money you spend on marketing is wasted? Of course if this is what you want to do you may just close the page. The good news is that there are many ways to optimize the advertising b …Continue reading
Cross-Border Marketplaces: Blurring the Distance
Cross-border online shopping opportunities are continuing to grow globally, and cross-border e-commerce market is estimated to reach $1 trillion in 2020. Global consumers who shop abroad are normally buying because of the following three reasons: • Che …Continue reading
Why Digital Market Research Matters
Saving cash and other benefits of Digital Market Research Before investing loads of money into online advertising campaigns, we always suggest companies to start with proper researching. Where are they going to market? How and whom they are planning to …Continue reading
The Importance of Visual Content
Design is truly everywhere. Visual information inhabits our imagination and heightens our creative thinking. Something within our brains responds to colors, textures and shapes we see, inspires us and challenges us to track through and act upon it. The …Continue reading
Making Sense of Paid Traffic
When we talk to our clients about launching a new localized website in the target country, there is always a question about the ultimate goals: brand awareness and sales boost. When entering a new market, it is as important to establish a brand name, a …Continue reading
5 Digital Marketing Trends to Expect in 2018
The optimal marketing strategy is to observe the change of trends, like a course of a large river, using suitable strategies that fit a certain product. Before discussing digital marketing trends of 2018, ask yourself: “What’s marketing needed for?” On …Continue reading
Digital Marketing Metrics Explained
No matter whether you are trying to see how well your employees are performing or how well a product is selling, metrics or KPI’s (key-performance indicators) are used to benchmark performance. By knowing which metrics are performing well, and which on …Continue reading