Blog – Ideas on Global Digital Marketing

Cross-Border Marketplaces: Blurring the Distance

Cross-border online shopping opportunities are continuing to grow globally, and cross-border e-commerce market is estimated to reach $1 trillion in 2020. Global consumers who shop abroad are normally buying because of the following three reasons: • Cheaper prices • Ability to obtain brands that aren’t available in their home country • Unique or specialty products that aren’t found in their home country Such increasing development of online purchasing behaviour is leading to an increase in the ability of many foreign e-marketplaces to attract consumers. As markets grow accustomed to the technology and customers look beyond local offerings, it’s important that…

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Why Digital Market Research Matters

Saving cash and other benefits of Digital Market Research Before investing loads of money into online advertising campaigns, we always suggest companies to start with proper researching. Where are they going to market? How and whom they are planning to …

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The Importance of Visual Content

Design is truly everywhere. Visual information inhabits our imagination and heightens our creative thinking. Something within our brains responds to colors, textures and shapes we see, inspires us and challenges us to track through and act upon it. The …

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Making Sense of Paid Traffic

When we talk to our clients about launching a new localized website in the target country, there is always a question about the ultimate goals: brand awareness and sales boost. When entering a new market, it is as important to establish a brand name, a …

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5 Digital Marketing Trends to Expect in 2018

The optimal marketing strategy is to observe the change of trends, like a course of a large river, using suitable strategies that fit a certain product. Before discussing digital marketing trends of 2018, ask yourself: “What’s marketing needed for?” On …

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Digital Marketing Metrics Explained

No matter whether you are trying to see how well your employees are performing or how well a product is selling, metrics or KPI’s (key-performance indicators) are used to benchmark performance. By knowing which metrics are performing well, and which on …

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