Tag: digital marketing

What Is Marketing Automation and Why Is It Important?

Almost everything can be done automatically these days. More and more industries are using useful tools to speed up, save and improve work. The role of the marketer has also changed rapidly in recent years. Instead of a manual planner and communication …

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How to Optimize the Customer Journey With Buyer Personas

The customer journey is a roadmap, created by organizations, to get a clear picture of the steps their target audience goes through to become and remain customers. Among other things, it helps organizations to set up their marketing more effectively or …

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How to Go From Buyer Persona to Content Strategy in 10 Steps

Millions of blogs appear online every day. All with the same intent of sharing relevant information to inspire the target group and influence purchasing behavior. How can any company today – with all the competition – still create content that stands o …

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3 Ways in Which Personas Can Help the Tourism Industry During and After the Pandemic

The pandemic is taking its toll on many businesses worldwide, but one of the industries that has to endure the most, is the tourism industry. While the situation is probably only temporary, it will most likely change the way we live in the future as we …

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Datavetoiset persoonat asiakasymmärryksen tehostamiseen

Kohti automaattista asiakasymmärrystä Analytiikan automaatio on yrityskentässä juuri nyt keskeinen mielenkiinnon kohde. Analytiikka tarkoittaa käyttäjä- tai asiakasdatan esittämistä ja analysointia (Järvinen & Karjaluoto, 2015). Kuten myös muussa m …

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How buyer personas will rewire your marketing (as well as attract new customers and increase your ROI!)

Data-based buyer persona templates reveal what your ideal customers really care about, who they  are and why they would like to buy your products or services. When you understand what truly drives each buyer persona, you´re on your way to successfully …

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The Buyer Persona Template – Your Ultimate Guide to Increasing Your ROI by 124%

Do you speak to your (potential) customers in a way they can relate to? Do you speak directly to their values and pain points? When you speak, do they feel heard? From the exact features of your product to the headlines of your sales email, every decis …

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What is Influencer Marketing and how to choose an influencer for your brand?

The marketing process has been evolving through decades with different platforms, customers and techniques. As a result, different ways of marketing are also discovered and have been integrated in the modern world. For example, the decline of Blockbust …

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How do brands cope with the Facebook algorithm changes?

Changes in Facebook algorithm In 2018, Facebook’s CEO – Mark Zuckerberg announced an update of Facebook algorithm that prioritizes content from friends, family, groups over brands and promotes meaningful engagements. Also, in May 2019, Facebook release …

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