Tag: Global digital marketing

What Is Marketing Automation and Why Is It Important?

Almost everything can be done automatically these days. More and more industries are using useful tools to speed up, save and improve work. The role of the marketer has also changed rapidly in recent years. Instead of a manual planner and communication …

How to Optimize the Customer Journey With Buyer Personas

The customer journey is a roadmap, created by organizations, to get a clear picture of the steps their target audience goes through to become and remain customers. Among other things, it helps organizations to set up their marketing more effectively or …

How to Go From Buyer Persona to Content Strategy in 10 Steps

Millions of blogs appear online every day. All with the same intent of sharing relevant information to inspire the target group and influence purchasing behavior. How can any company today – with all the competition – still create content that stands o …

3 Ways in Which Personas Can Help the Tourism Industry During and After the Pandemic

The pandemic is taking its toll on many businesses worldwide, but one of the industries that has to endure the most, is the tourism industry. While the situation is probably only temporary, it will most likely change the way we live in the future as we …

Datavetoiset persoonat asiakasymmärryksen tehostamiseen

Kohti automaattista asiakasymmärrystä Analytiikan automaatio on yrityskentässä juuri nyt keskeinen mielenkiinnon kohde. Analytiikka tarkoittaa käyttäjä- tai asiakasdatan esittämistä ja analysointia (Järvinen & Karjaluoto, 2015). Kuten myös muussa m …

How buyer personas will rewire your marketing (as well as attract new customers and increase your ROI!)

Data-based buyer persona templates reveal what your ideal customers really care about, who they  are and why they would like to buy your products or services. When you understand what truly drives each buyer persona, you´re on your way to successfully …

The Buyer Persona Template – Your Ultimate Guide to Increasing Your ROI by 124%

Do you speak to your (potential) customers in a way they can relate to? Do you speak directly to their values and pain points? When you speak, do they feel heard? From the exact features of your product to the headlines of your sales email, every decis …

What is Influencer Marketing and how to choose an influencer for your brand?

The marketing process has been evolving through decades with different platforms, customers and techniques. As a result, different ways of marketing are also discovered and have been integrated in the modern world. For example, the decline of Blockbust …

Three Steps to Global Digital Marketing

7 Inbound Marketing Techniques Every Business Should Use

And you should do #3 right away! What if I told you that a part of the money you spend on marketing is wasted? Of course if this is what you want to do you may just close the page. The good news is that there are many ways to optimize the advertising b …

Why Digital Market Research Matters

Saving cash and other benefits of Digital Market Research Before investing loads of money into online advertising campaigns, we always suggest companies to start with proper researching. Where are they going to market? How and whom they are planning to …

The Importance of Visual Content

Design is truly everywhere. Visual information inhabits our imagination and heightens our creative thinking. Something within our brains responds to colors, textures and shapes we see, inspires us and challenges us to track through and act upon it. The …

Making Sense of Paid Traffic

When we talk to our clients about launching a new localized website in the target country, there is always a question about the ultimate goals: brand awareness and sales boost. When entering a new market, it is as important to establish a brand name, a …

5 Digital Marketing Trends to Expect in 2018

The optimal marketing strategy is to observe the change of trends, like a course of a large river, using suitable strategies that fit a certain product. Before discussing digital marketing trends of 2018, ask yourself: “What’s marketing needed for?” On …

Digital Marketing Metrics Explained

No matter whether you are trying to see how well your employees are performing or how well a product is selling, metrics or KPI’s (key-performance indicators) are used to benchmark performance. By knowing which metrics are performing well, and which on …