Tag: Global digital marketing
Datavetoiset persoonat asiakasymmärryksen tehostamiseen
Kohti automaattista asiakasymmärrystä Analytiikan automaatio on yrityskentässä juuri nyt keskeinen mielenkiinnon kohde. Analytiikka tarkoittaa käyttäjä- tai asiakasdatan esittämistä ja analysointia (Järvinen & Karjaluoto, 2015). Kuten myös muussa m …
Continue readingHow buyer personas will rewire your marketing (as well as attract new customers and increase your ROI!)
Data-based buyer persona templates reveal what your ideal customers really care about, who they are and why they would like to buy your products or services. When you understand what truly drives each buyer persona, you´re on your way to successfully …
Continue readingThe Buyer Persona Template – Your Ultimate Guide to Increasing Your ROI by 124%
Do you speak to your (potential) customers in a way they can relate to? Do you speak directly to their values and pain points? When you speak, do they feel heard? From the exact features of your product to the headlines of your sales email, every decis …
Continue readingWhat is Influencer Marketing and how to choose an influencer for your brand?
The marketing process has been evolving through decades with different platforms, customers and techniques. As a result, different ways of marketing are also discovered and have been integrated in the modern world. For example, the decline of Blockbust …
Continue readingThree Steps to Global Digital Marketing
Continue reading7 Inbound Marketing Techniques Every Business Should Use
And you should do #3 right away! What if I told you that a part of the money you spend on marketing is wasted? Of course if this is what you want to do you may just close the page. The good news is that there are many ways to optimize the advertising b …
Continue readingWhy Digital Market Research Matters
Saving cash and other benefits of Digital Market Research Before investing loads of money into online advertising campaigns, we always suggest companies to start with proper researching. Where are they going to market? How and whom they are planning to …
Continue readingThe Importance of Visual Content
Design is truly everywhere. Visual information inhabits our imagination and heightens our creative thinking. Something within our brains responds to colors, textures and shapes we see, inspires us and challenges us to track through and act upon it. The …
Continue readingMaking Sense of Paid Traffic
When we talk to our clients about launching a new localized website in the target country, there is always a question about the ultimate goals: brand awareness and sales boost. When entering a new market, it is as important to establish a brand name, a …
Continue reading5 Digital Marketing Trends to Expect in 2018
The optimal marketing strategy is to observe the change of trends, like a course of a large river, using suitable strategies that fit a certain product. Before discussing digital marketing trends of 2018, ask yourself: “What’s marketing needed for?” On …
Continue readingDigital Marketing Metrics Explained
No matter whether you are trying to see how well your employees are performing or how well a product is selling, metrics or KPI’s (key-performance indicators) are used to benchmark performance. By knowing which metrics are performing well, and which on …
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