Tag: Social media marketing
Datavetoiset persoonat asiakasymmärryksen tehostamiseen
Kohti automaattista asiakasymmärrystä Analytiikan automaatio on yrityskentässä juuri nyt keskeinen mielenkiinnon kohde. Analytiikka tarkoittaa käyttäjä- tai asiakasdatan esittämistä ja analysointia (Järvinen & Karjaluoto, 2015). Kuten myös muussa m …Continue reading
How buyer personas will rewire your marketing (as well as attract new customers and increase your ROI!)
Data-based buyer persona templates reveal what your ideal customers really care about, who they are and why they would like to buy your products or services. When you understand what truly drives each buyer persona, you´re on your way to successfully …Continue reading
The Buyer Persona Template – Your Ultimate Guide to Increasing Your ROI by 124%
Do you speak to your (potential) customers in a way they can relate to? Do you speak directly to their values and pain points? When you speak, do they feel heard? From the exact features of your product to the headlines of your sales email, every decis …Continue reading
What is Influencer Marketing and how to choose an influencer for your brand?
The marketing process has been evolving through decades with different platforms, customers and techniques. As a result, different ways of marketing are also discovered and have been integrated in the modern world. For example, the decline of Blockbust …Continue reading
How do brands cope with the Facebook algorithm changes?
Changes in Facebook algorithm In 2018, Facebook’s CEO – Mark Zuckerberg announced an update of Facebook algorithm that prioritizes content from friends, family, groups over brands and promotes meaningful engagements. Also, in May 2019, Facebook release …Continue reading